From my co-publisher at Torrey House Press. How Amazon does to the economy what public land livestock grazing does to the ecology.
Have you seen your favorite nonprofits urging you to join ***zon Smiles: You Shop ***zon GIves program? Sign up, and your favorite public radio station, environmental organization, homeless shelter, you-name-it will receive a percentage of every purchase you make at ***zon, at no additional cost to you. Seems pretty win-win. And so feel-good. But don’t let the smile fool you: here be dragons.
First of all, the contribution the selected nonprofits get is small. Tiny, really. It sounds great to have a portion of your next order of printer paper going to your favorite children’s hospital, but only 0.5 percent of each purchase goes to the designated nonprofit. That means if you wanted to give $50, you’d have to spend $10,000 through ***zonSmile. Which means $10,000 to ***zon, $50 to your charity. Who’s the winner here?
Second, the donations are made by the ***zonSmile Foundation, not you, so one of…
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