Tag Archives: Environment

Creating Culture to Match the Scenery

Power of Story

Robert_Underwood_Johnson_in_1920

Publisher Robert Underwood Johnson created Yosemite National Park

In the late 19th century a publisher named Robert Underwood Johnson set out from Boston by train to California in search of a new writer who could make an impact. When he arrived in San Francisco he began asking around for where he might find a man by the name of John Muir. He was directed toward a remote valley to the east in the Sierra Nevada mountains where he set out by horse and wagon. He found Muir in Yosemite Valley, camped with him and invited Muir to start writing articles for Johnson’s Century Magazine. Johnson was understandably inspired by both the valley and the man. A powerful and effective friendship ensued. Johnson was well connected, introducing Muir to such names as Theodore Roosevelt, John Burroughs, Nikola Tesla, Mark Twain, and Rudyard Kipling. Muir’s articles captured the nation’s thrilled attention and Johnson began to turn them into books. Johnson then took Muir to Washington D.C. were both men successfully lobbied Congress to create Yosemite National Park. Muir subsequently founded the Sierra Club. Continue reading

Deep Ecology can save the planet – and grow your soul.

I am revising the premise of Thots and Shots to the notion that cultural change brought about by adherence to the philosophy of Deep Ecology can save the planet-and expand our souls. I changed the tagline for the website to “Deep Ecology and the American West.” I even made a logo.

Deep Ecology website title and logo

New Thots and Shots logo

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